Organized by the Consulate General and Promotion Center in Frankfurt, the event is composed of three stages:
1. BUSINESS ORIENTED ACTIVITY (11: 00-18: 00 hs): Malbec importers are invited to set up their stands, which are visited by potential buyers and participate in a wine tasting. The dissertation of an experienced journalist is foreseen to provide with further information to the attendees.
2. GENERAL PROMOTION (6:00 p.m. – 8:00 p.m.): authorities, members of the private sector and general public are invited to participate in a reception and tasting.
3. IN-STORE PROMOTIONS: organic and gourmet products are promoted in a chain of stores specialized in high-end food products in Germany.