Don't wait for destiny.
Uncork it.
Manifesto
This April 17th, Malbec World Day, we celebrate the incredible versatility of Argentina's flagship variety. Malbec is fresh, elegant, and diverse in its styles and expressions. That's why we invite you to enjoy Malbec your way: spontaneously and without prejudice.
Got a dilemma? Whether it's who's cooking dinner, who's the designated driver, what movie to watch, or where to go on vacation: the cork has the answer. The toss builds the anticipation. The landing sparks the laughter. The decision is a reason to celebrate. This isn't about luck; it's about the energy of Argentina concentrated in every Malbec cork.
What are you waiting for? Pick your Malbec and let the game begin!
Let Malbec decide with you.
Spin the label.
Uncork your destiny.
Join the global celebration of Argentine Malbec.
Sustainable Malbec: 5 Key Pillars
Argentine Malbec committed to the future
Exceptional Versatility: Malbec naturally adapts to the diverse Argentine terroirs.
Cultural Identity: Argentine identity is expressed through every bottle of Malbec.
Protecting its origin: the Argentine industry is dedicated to preserving the unique terroirs where Malbec is produced
Positive Impact: its production promotes sustainable practices and strengthens regional economies.
Environmental Commitment: driven by the Red Sustenta Vitis program, supported by the European Union.
Explore the Wine for Now
From hamburgers to bibimbap: 7 unusual Malbec pairings
For years, Argentine Malbec has been served as an essential pairing with barbecued meat. And although it’s still a glorious match, to limit the New World’s most versatile red to grilled meat is to do it a serious disservice...
Read moreLow alcohol and non-alcoholic wine: wineries adapt to increasing demand
More and more consumers, wine-drinkers among them, are looking for products with low or no alcohol. Argentine wineries are well aware of this trend: even before the National Institute of Viticulture (INV) added them to their approved list, they were including them in their portfolio...
Read moreMalbec is also the king of desserts
From infusions in dulce de leche to bars of chocolate with wine crystals, these products combine a couple of local passions: desserts and Malbec, perfect for taking back home with you. Here we present a guide to enjoying Argentina’s iconic wine outside of a glass...
Read moreMalbec yesterday and today: the evolution of an icon
Malbec yesterday and today. If you’re the kind of person who likes to stay informed about wine, then you’ll certainly know what we mean when we talk about the stylistic evolution of Malbec...
Read moreYour Argentine Malbec is
closer than you think
For more information regarding Malbec World Day celebrations, events, and promotions, please contact a [email protected].