Don't wait for destiny.
Uncork it.
Manifesto
This April 17th, Malbec World Day, we celebrate the incredible versatility of Argentina's flagship variety. Malbec is fresh, elegant, and diverse in its styles and expressions. That's why we invite you to enjoy Malbec your way: spontaneously and without prejudice.
Got a dilemma? Whether it's who's cooking dinner, who's the designated driver, what movie to watch, or where to go on vacation: the cork has the answer. The toss builds the anticipation. The landing sparks the laughter. The decision is a reason to celebrate. This isn't about luck; it's about the energy of Argentina concentrated in every Malbec cork.
What are you waiting for? Pick your Malbec and let the game begin!
Let Malbec decide with you.
Spin the label.
Uncork your destiny.
Join the global celebration of Argentine Malbec.
Sustainable Malbec: 5 Key Pillars
Argentine Malbec committed to the future
Exceptional Versatility: Malbec naturally adapts to the diverse Argentine terroirs.
Cultural Identity: Argentine identity is expressed through every bottle of Malbec.
Protecting its origin: the Argentine industry is dedicated to preserving the unique terroirs where Malbec is produced.
Positive Impact: its production promotes sustainable practices and strengthens regional economies.
Environmental Commitment: driven by the Red Sustenta Vitis program, supported by the European Union.
Explore the Wine for Now
4 styles of Argentine Malbec you need to be familiar with
At a time when the terroirs of Argentina are growing increasingly distinctive, it’s worth taking a step back to properly take in the map as a whole. Before losing yourself in sub-regions, altitudes and soil types, it’s advisable to ask a simple question first: how does Malbec change as you move from region to region?...
Read moreAvoiding Malbec stereotypes: adventurous pairings of Malbec with vegetables, fish and even curry
Argentina’s flagship variety has always been the center of attention, but instead of its classic pairing with red meat, in recent years it has begun to shine alongside a much wider range of foods. This versatility can be explained in the variety’s adaptability: Malbec takes on different identities in different climates and soils across the country, resulting in many different expressions...
Read moreNew ways to drink Malbec: from a serious red to on the rocks
For years, Argentine Malbec was a wine with a clear MO: it was a serious red to be served at a table during a decent meal. It was a reliable classic with a full body and oak-aged flavor, a wine to be savored at length. However, today, many alternative versions of the variety are appearing; fresher, more versatile wines to be drunk with rather less ceremony...
Read moreMalbec yesterday and today: the evolution of an icon
Malbec yesterday and today. If you’re the kind of person who likes to stay informed about wine, then you’ll certainly know what we mean when we talk about the stylistic evolution of Malbec...
Read moreYour Argentine Malbec is
closer than you think
For more information regarding Malbec World Day celebrations, events, and promotions, please contact a [email protected].